The Korean Cultural Center in Hong Kong, in collaboration with the Seoul Museum of Art, will host the exhibition “Kitsch & Pop: The...

Korean premium hair salon brand WENEED will open its first store in Nagoya, Japan this October, marking its entry into the overseas...

Severance Hospital announced the opening of the “Min Yoon-gi Treatment Center” on the first floor of Jejung Hall on the 30th. The center...

Since 2008, Seoul National University Professor Emeritus Kim Nan-do, Korea’s leading consumer trend researcher and author of the annual...

YG Entertainment announced on the 29th via its official SNS the poster for the “2025-26 TREASURE TOUR [PULSE ON],” unveiling more details...

The beauty industry is increasingly embracing “hybrid beauty,” a trend that blurs the line between skincare and makeup. Korean brand The...

Starfield is transforming into a "unique cultural experience venue" by offering various cultural experiences, from K-goods to a Hong Kong...

UGG announced on the 25th that it has selected Yeonjun, a member of TOMORROW X TOGETHER, as its brand ambassador for the Asia-Pacific...

The Korean Intellectual Property Office’s trademark special investigative unit has referred B, the CEO of Company A, to the prosecution...

The 5th Seoul Architecture Biennale, directed by renowned architect Thomas Heatherwick, opens today as a festival of architecture...

Korean designer brand TREEMINGBIRD has marked a strong debut in the Japanese market. On the 25th, TREEMINGBIRD, an investment brand under...

Incheon International Airport Corporation, in partnership with the National Heritage Promotion Institute, is presenting the special...

The Busan International Film Festival’s opening film No other choice  (directed by Park Chan-wook) drew 330,000 viewers on its first day...

Aekyung Industrial’s skincare brand ONE THING announced on the 24th the launch of its “Peptide Retinal Mist.” This new product is...

BTS member Suga (Min Yoongi, 32) has captured global attention by posting on social media for the first time in about two years. The...

HYBE has officially established HYBE India in Mumbai, marking its full entry into the Indian market. This marks the fifth overseas...

In Korea, matcha has become a rising lifestyle trend among Gen Z, celebrities, and social media users. Unlike brewed green tea, matcha is...

Located in Yanggu, Gangwon Province, the DMZ Punchbowl Trail is one of Korea’s most unique trekking destinations. Situated inside the...

K-pop icon G-Dragon’s media art exhibition Übermensch  is extending its global journey, following stops in Seoul, Tokyo, Osaka, Taiwan,...

In today’s fashion industry, collaborations between celebrities and brands have emerged as a key driver of trends. Beyond fleeting fads,...