[🇺🇸] Adidas Opens ‘CAFÉ 3 STRIPES SEOUL’ in Seongsu — A Lifestyle Hub Infused with Brand Identity

Adidas Korea will officially open its new concept space, “CAFÉ 3 STRIPES SEOUL,” in Seongsu-dong, Seoul, on October 25.

Designed as a community hub that bridges sports, fashion, and lifestyle, the new café is positioned as a cultural hotspot where visitors can share their tastes and experience new trends.

The building’s exterior draws inspiration from German industrial design, blending concrete, brick, and steel structures to create a balance between classic and modern aesthetics. Inside, the iconic three stripes motif appears throughout, highlighting the brand’s signature identity.

The café’s menu features around 50 items, including a cake shaped like the Adidas logo and a variety of bakery and beverage selections that reflect Gen Z’s focus on healthy living.

Developed in collaboration with Dore Creative Crew, the health-conscious menu goes beyond typical café offerings — embodying Adidas’s philosophy of an “active lifestyle.”

A private fashion show titled “FUN BEYOND RULES CROSSING” will take place in the café’s yard on October 24 at 7 PM, unveiling looks from the FW25 season.

The event will showcase new products across multiple lines, including Originals, Running, Outdoor, and Sportswear.

More details can be found on Adidas’s official website and Instagram.

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