[🇺🇸] aespa Chosen as Global Ambassador for Shin Ramyeon

Nongshim has appointed aespa as the first global ambassador for Shin Ramyeon.

With this collaboration with a leading global K-pop group, the company aims to promote its global slogan “Spicy Happiness In Noodles” worldwide.

Nongshim explained that aespa’s image, known for transmitting energy through music, aligns perfectly with the Shin Ramyeon brand values. They also pointed out that aespa has naturally referenced Nongshim products since 2021, which positively influenced the decision.

The first global Shin Ramyeon advertisement was produced in a music video style, breaking away from the usual format.

The ad visualizes the unique spicy joy of Shin Ramyeon through aespa’s performance and vocals, showing consumers around the world enjoying the noodles with happiness. The ad’s ‘Shin Ramyeon dance’ adds fun by reinterpreting actions such as opening the ramen package, pouring water, and preparing chopsticks as part of the choreography.

This advertisement will be digitally distributed mainly in key export markets such as the United States, China, Japan, Europe, and Southeast Asia.

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