Once celebrated in the mid-2010s as a declaration of “I’m still young,” the term “Young Forty” represented a generation of 40-somethings who embraced change and enjoyed trends. Seen as leaders in fashion, beauty, and wellness, they became a key consumer group for brands promoting messages like “style has no age.” The phrase “Young Forty look” became popular, symbolizing the idea that age was just a number. But recently, that positive image has turned sour. Internet memes like

The global luxury market is undergoing a major shift. Amid persistent inflation, strong exchange rates, and high tariffs driving up new product prices, the luxury resale market—rooted in the idea of “rational luxury consumption”—is booming worldwide. What began as a niche has evolved into a mainstream culture that balances value and sustainability. According to Research and Markets, the U.S. luxury resale market is projected to grow from $8.65 billion in 2024 to $13.04 billio

Unmanned flower shops are becoming one of Korea’s latest lifestyle trends — offering a convenient and comfortable way for anyone to buy flowers. Beyond reducing labor costs and enabling 24-hour operation, these shops have created a welcoming space where men can purchase flowers without hesitation. Traditional flower shops required on-site florists and higher operational costs, but automation has changed the landscape, making flower buying more accessible and affordable. The r

Since 2008, Seoul National University Professor Emeritus Kim Nan-do, Korea’s leading consumer trend researcher and author of the annual...

HYBE has officially established HYBE India in Mumbai, marking its full entry into the Indian market. This marks the fifth overseas...

In Korea, matcha has become a rising lifestyle trend among Gen Z, celebrities, and social media users. Unlike brewed green tea, matcha is...

This fall, Korea’s smartphone market is set for a direct clash between its two giants: Samsung and Apple. Apple will launch its iPhone 17...

Nongshim has opened its third global “Shin Ramyeon Bunsik” location in Ho Chi Minh, Vietnam. This experiential space is part of...

The National Museum of Modern and Contemporary Art, Gwacheon, will open the second part of its permanent collection exhibition, ‘Korean...

According to Korea Consumer Agency’s price info portal "Chakgaggak" on the 14th, the average price of one roll of gimbap in Seoul last...

According to the Ministry of Science and ICT, regulatory updates have been completed, and it is currently reviewing the cross-border...

The Korea Consumer Agency announced on May 9 that fraud cases involving fake overseas shopping sites posing as well-known brands like...

FG Korea announced on the 12th that it will open a Five Guys store at Galleria Gwangyo on the 14th. It will be the sixth store in South...

Amid the recent surge in coffee prices, KINK, a 24-hour unmanned cafe, announced on the 5th that they are offering an Americano for 900...