The K-POP payment card launched by WOWPASS, a payment platform designed for foreign visitors, is gaining explosive popularity among global travelers coming to Korea. More than a simple payment tool, the card offers the joy of “carrying your favorite idol in your wallet,” adding emotional excitement to the travel experience. Orange Square, the operator of WOWPASS, stated that its K-POP card created in collaboration with JYP Entertainment is receiving strong responses from fore

Located on the border between northern Seoul and Gyeonggi Province, Mount Suraksan has become one of the city’s trending weekend hiking destinations, thanks to the newly renovated Gicha Rock Observatory and its open rest area. Standing at a modest 638 meters, Suraksan offers a compact yet rewarding hiking experience that combines rocky ridges, forest trails, and tranquil temples. The new 84-square-meter observatory provides panoramic views — Unaksan and Bukhansan to the north

The Netflix animated feature KPop Demon Hunters  has unveiled the full lineup of official merchandise that will be available at its Seoul pop-up store. The pop-up will showcase a wide variety of items inspired by key characters from the film, including HUNTR/X  and Saja Boys . Highlighted products include Duppy & Seo plush dolls and keyrings, apparel and accessories, K-pop–style goods such as random photocards, photocard holders, and collect books, as well as CD keyrings feat

The Korea National Park Service has issued a public appeal urging hikers to refrain from entering Seoraksan’s 1275 Peak, emphasizing that the area is an officially restricted zone. Located along the Dinosaur Ridge, 1275 Peak is not part of the designated hiking trail, yet it has gained popularity on social media as visitors climb it to post photos from the summit. This has caused growing concern for park authorities. The rocky peak rises about 20 meters above the official rou

Seoul’s historic Gwangjang Market in Jongno District is rapidly transforming from a traditional food market into a new hotspot for K-fashion and K-beauty. As Korea’s first permanent market, Gwangjang has long been a must-visit destination for tourists seeking authentic Korean street food like yukhoe (beef tartare) and bindaetteok (mung bean pancakes). But in recent years, its atmosphere has shifted dramatically — now, locals joke that visiting famous bakeries and then shoppin

Hikers eager to enjoy Korea’s vibrant autumn foliage have been met with disappointing news. The government has implemented an early “Autumn Mountain Fire Prevention Entry Ban” beginning October 20 — 12 days earlier than usual. The measure, aimed at supporting the upcoming APEC Summit in Gyeongju and responding to climate abnormalities, has sparked debate as it coincides with the peak foliage season. While some criticize the move as excessive, experts view it as a necessary sh

Limited-edition trading platform KREAM officially opened its first-ever flagship location, “KREAM DOSAN FLAGSHIP STORE,” near Dosan Park in Seoul’s Gangnam District on October 25. The store’s concept, titled “YOSAE” (meaning “fortress” and “the present”), reflects KREAM’s vision of creating a safe space  for trend-savvy visitors to experience the latest in fashion and lifestyle. Built upon KREAM’s online curation expertise, the store showcases today’s most popular fashion and

Adidas Korea will officially open its new concept space, “CAFÉ 3 STRIPES SEOUL,” in Seongsu-dong, Seoul, on October 25. Designed as a community hub that bridges sports, fashion, and lifestyle, the new café is positioned as a cultural hotspot where visitors can share their tastes and experience new trends. The building’s exterior draws inspiration from German industrial design, blending concrete, brick, and steel structures to create a balance between classic and modern aesthe

🌿 The Hidden Gem of Korea: Jusanji Pond in Cheongsong In the quiet mountains of Cheongsong County, Gyeongsangbuk-do, lies a place that feels like a dream.At dawn, mist rises over the water, wrapping ancient trees that stretch skyward from beneath the pond.This magical scene became famous worldwide through director Kim Ki-duk’s film Spring, Summer, Fall, Winter... and Spring . Surprisingly, Jusanji Pond isn’t natural — it’s an artificial reservoir  built in 1721 during Korea

This week, South Korea is expected to experience an early winter chill as a result of a cold continental high-pressure system. According to the Korea Meteorological Administration (KMA), morning temperatures on the 20th will drop to between 2°C and 15°C, with a chance of first snow in the highlands of northern Gangwon Province. On the morning of the 21st, the temperature may dip to 1°C, and the wind chill in northern Gyeonggi could fall close to freezing. Daytime highs will r

Magoksa, a temple with over a thousand years of history, is a sacred place that has endured through wars and disasters, retaining its original form, earning the title of “Ten Victory Lands”. Located at the foot of Mount Taehwa in Gongju, Chungcheongnam-do, Magoksa was founded in 640 by Jajang Yulsa during the reign of Queen Seondeok of Silla. Despite its long history, the temple has maintained its form and significance without much damage. Mentioned in Yi Jung-hwan’s  "Taegir

The National Museum Foundation of Korea (NMFK) will open a permanent MU:DS Promotion Gallery at the Korean Cultural Center in Hong...

In Korea, the peak of autumn foliage in 2025 is expected to arrive 4–5 days later than in previous years. The Korea Forest Service...

Seoul’s city center has transformed into a grand stage for the arts. Kicking off with the inaugural “Seoul Autumn Festa,” the city will...

Namhae German Village is a unique destination where the blue sea meets red rooftops, not just a tourist spot but a living community that...

Starfield is transforming into a "unique cultural experience venue" by offering various cultural experiences, from K-goods to a Hong Kong...

The 5th Seoul Architecture Biennale, directed by renowned architect Thomas Heatherwick, opens today as a festival of architecture...

Incheon International Airport Corporation, in partnership with the National Heritage Promotion Institute, is presenting the special...

Located in Yanggu, Gangwon Province, the DMZ Punchbowl Trail is one of Korea’s most unique trekking destinations. Situated inside the...

The Korean Folk Village has officially launched its app-based online store, expanding the distribution of traditional cultural products...