KOREAN NEWS

Conventional winter fashion stereotypes are shifting in South Korea, with short-sleeved knits and shorts emerging as key trends among the youth. According to the fashion platform ZigZag, transactions for short-sleeved knits in December rose by 158% year-on-year. This popularity stems from the "layering" trend, where these pieces are styled over shirts or under coats for both warmth and style. Nordic-patterned short-sleeved knits, in particular, saw a massive 696% growth. The

Samsung C&T Fashion Group has identified the "Quarter Zip-up" as the leading fashion trend for 2026. A Quarter Zip-up refers to knits or sweatshirts featuring a zipper that extends down approximately one-fourth of the garment's length. According to data from the Samsung Fashion Research Institute and Naver Data Lab, consumer interest in zip-up products has surged since late 2025, with search volumes showing a dramatic upward trajectory. On the online platform SSF Shop, search

The era of leggings—once the face of the global athleisure boom during the COVID-19 years—is coming to a close. Once hailed for blurring the line between casualwear and activewear, leggings have rapidly fallen out of favor as Gen Z’s fashion preferences shift toward looser silhouettes. The rise of “relaxed-fit” styles has even hit the spandex industry, the very foundation of the leggings trend. Hyosung TNC, the world’s largest spandex manufacturer, has seen its third-quarter

The global luxury market is undergoing a major shift. Amid persistent inflation, strong exchange rates, and high tariffs driving up new product prices, the luxury resale market—rooted in the idea of “rational luxury consumption”—is booming worldwide. What began as a niche has evolved into a mainstream culture that balances value and sustainability. According to Research and Markets, the U.S. luxury resale market is projected to grow from $8.65 billion in 2024 to $13.04 billio

Lotte GRS’s burger franchise brand Lotteria made a surprising appearance at the Fashion Code 2026 S/S runway show held at COEX on October 23, unveiling collaborative workwear designed with the eco-friendly designer brand Monseinu. The collaboration marks Lotteria’s latest effort to expand its ESG initiatives into the realm of fashion. The project highlights the two brands’ shared philosophy of sustainability and social value, expressed through creative fashion design. Monsein

From backpack zippers to car keychains, keyrings are everywhere in Korea these days. What used to be a simple decoration has evolved into a symbol of identity — and a rising consumer trend among the younger generation. At a Daiso store in Suwon, a 22-year-old university student said, “I used to keep my bag plain, but now I collect limited-edition keyrings or win them from claw machines. When I’m stressed, I hang a squishy one; during exams, I use a four-leaf clover or lucky b

The Busan Cultural Foundation has unveiled a new lineup of creative collaboration products through its “Busan Artist Tag”  project, which fosters sustainable partnerships between local young artists and regional businesses. Now in its third year, the project supports young artists by linking their creative works with local brands — transforming artistic talent into tangible products that bridge art and industry. Participating companies pay copyright fees to the artists, while

This winter, the trend is centered on practicality, with a focus on lifestyle items that add both style and individuality. This shift reflects the growing preference for value-driven consumption over showy displays of wealt <Covernat's New Fleece Campaign "WARM ON"> Fashion experts predict that functional outdoor and sportswear will continue to dominate as everyday fashion this winter. Athleisure—which blurs the lines between workout gear and casual wear—will expand, combinin

Korea’s luxury shopping platform Trenbe analyzed premium brand consumption trends during the 2025 Chuseok (Korean Thanksgiving) season...

As temperatures drop and the season transitions, denim—jeans and jackets alike—has emerged as this fall’s defining fashion keyword. A...

Global fashion brand ZARA announced on October 2 that it will introduce services featuring a Hangul logo in celebration of Hangul Day on...

The Ministry of Culture, Sports and Tourism and the Korea Craft & Design Foundation announced that actor Park Bo-gum will present a...

UGG announced on the 25th that it has selected Yeonjun, a member of TOMORROW X TOGETHER, as its brand ambassador for the Asia-Pacific...

Korean designer brand TREEMINGBIRD has marked a strong debut in the Japanese market. On the 25th, TREEMINGBIRD, an investment brand under...

In today’s fashion industry, collaborations between celebrities and brands have emerged as a key driver of trends. Beyond fleeting fads,...

Premium outdoor brand Snow Peak Apparel has unveiled a new pictorial featuring BTS member V, highlighting the fusion of K-pop and fashion...

Samsung C&T’s casual brand 8seconds  has joined hands with IVE member Liz to launch its Fall/Winter (FW) season collaboration. By...

Korea’s MZ generation is increasingly drawn to new “rising sneakers” under the trend of “Ditto consumption.” While steady sellers like...

Lotte Department Store has unveiled the largest-ever branch of “HAGO:HAUS” on the basement floor of Lotte World Mall in Jamsil, Seoul....

MUSINSA announced on the 13th that it will hold its largest summer sale event, "Mujinjang 2025 Summer Black Friday," from June 15 to 25....