[🇺🇸] Chipotle to Open Its First Asian Location in Seoul Next Year

SPC Group announced plans to bring U.S. Mexican franchise Chipotle Mexican Grill (hereafter Chipotle) to Seoul in the first half of next year. The Seoul branch will be the brand’s first store in Asia.

According to the food service industry, SPC Group will introduce Chipotle to Korea through either a licensing agreement or a joint venture with the headquarters. Founded in 1993 in the U.S., Chipotle is a “fast-casual dining” chain offering Tex-Mex cuisine.

The menu features burritos, tacos, and bowls made primarily with organic and gluten-free ingredients. Like sandwich chain Subway, Chipotle allows customers to choose salad, meats, beans, and cheese, which are then wrapped in a burrito or served in a bowl. The chain is particularly known for its strong “value for money.”

Chipotle currently operates around 3,300 stores in the U.S. alone. Though it serves Mexican food, the brand has become deeply embedded in American daily life by offering healthy meals in a convenient format. Its quick adaptation to the growth of delivery demand during the pandemic gave Chipotle a new momentum for growth, solidifying its role in ushering in the “fast-casual” dining era.

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