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[🇺🇸] Galaxy vs Apple: Slimness, AI, and Performance Define Korea’s Smartphone Showdown

  • Writer: ONLINE-KOREA
    ONLINE-KOREA
  • Sep 12
  • 1 min read

Updated: Sep 12

This fall, Korea’s smartphone market is set for a direct clash between its two giants: Samsung and Apple.

Apple will launch its iPhone 17 series on September 19, boosting performance while freezing prices to stay competitive. Its ultra-slim iPhone 17 Air is positioned against Samsung’s Galaxy S25 Edge, unveiled in May.


iphone air

The iPhone 17 offers 256GB base storage, an improved front camera, a 6.3-inch display, and fast charging (50% in 20 minutes). However, critics argue its AI upgrades fall short of expectations. Meanwhile, Samsung has leveraged its price freeze strategy and aggressive promotions, pushing Galaxy S25 sales in Korea past 3 million units.


Galaxy S25 Edge
<Galaxy S25 Edge>

Key battlegrounds are thickness, camera quality, and AI features. At just 5.6mm, the iPhone 17 Air is slimmer than the Galaxy S25 Edge, but consumer reviews and social media suggest Galaxy’s generative editing tools outshine Apple Intelligence. Apple has responded by adding real-time translation and “Visual Intelligence” to enhance user experience.


The market is now watching closely as the two brands go head-to-head, with slim design and AI at the heart of the fight.



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