LEGOLAND Korea to Hold 'LEGO Festival' Exclusively in Asia Starting in May

LEGOLAND Korea, located in Chuncheon, announced that it will host the 'LEGO Festival' exclusively in Asia for six weeks starting in May. The LEGO Festival is a global event held simultaneously at seven LEGOLAND locations worldwide, with LEGOLAND Korea being the only park in Asia hosting this festival.

‘LEGO Festival’, a global campaign celebrating the importance of play

「レゴフェスティバル」は、レゴグループとマーレンエンターテインメントが新たに発表したグローバルキャンペーンで、「国際遊びの日」を祝うために企画されました。

国際遊びの日は、世界中の子供たちの基本的な権利である遊びの重要性を再認識し、これを祝う日として、レゴグループとレゴ財団の主導により、国連総会で決議案が採択され、6月11日に定められました。

Various Experiences and Programs During the LEGO Festival

LEGOLAND Korea will offer exciting performances, various programs, and events, including LEGO brick technology classes with Master Model Builders. The park will also set up five themed zones using LEGO IP (LEGO Dance Zone, Creativity Zone, Gaming Zone, etc.), and introduce 49 new LEGO costumes and 2 million LEGO bricks for an even more immersive experience.

大規模な複合体験ゾーン

LEGOLAND Korea will operate large-scale complex experience zones using LEGO IP for this festival. In addition to food and merchandise sales, there will be various experience spaces that will enhance the overall festival experience.

LEGOLAND Korea plans to offer even more fun for family visitors through the ‘LEGO Festival’ running from May for six weeks.