MUSINSA Opens Large-Scale Fashion Store "MUSINSA STORE MYEONGDONG"

MUSINSA has officially opened "MUSINSA STORE MYEONGDONG," a large-scale fashion select shop spanning four floors from the first basement to the third floor, covering approximately 300 pyeong(Approx. 10,700 sq ft).

This store specifically targets female foreign tourists in their 20s, significantly increasing the presence of "MUSINSA GIRLS" and the unisex line "MUSINSA YOUNG."

Additionally, More than 80% of the 110 brands in the store are domestic Korean brands, creating a curated space where international customers can experience the latest K-fashion trends in one place.

Furthermore, the store offers an integrated online-to-offline (O2O) shopping environment by attaching QR codes to all product tags. This allows customers to check real-time inventory and apply membership discounts, bringing the convenience of online shopping to the physical store.

Through the Myeongdong store, MUSINSA aims to establish itself as a landmark that communicates the value of K-fashion to tourists worldwide. Beyond being a retail space, the store is expected to become an essential stop for visitors to Myeongdong by collaborating with the local business district and providing a differentiated shopping experience.

---

[ONLINE-KOREA：A Letter from Korea]

To be honest, I’ve always been skeptical. I wondered why MUSINSA was called the "representative Korean fashion platform" when it seemed to be filled with global brands.

However, learning that 80 out of the 110 brands at the new Myeongdong store are local Korean labels has piqued my interest🤓I’m planning to visit soon💡

 If you have any questions about the Myeongdong store or want me to check something specific while I’m there, feel free to ask!😀

---

Korea Shopping & Business Support

Powered by ONLINE-KOREA

Learn More