[🇺🇸] Nike to Host ‘TOMA Seoul’ Street Football Platform in August

Nike announced that it will host TOMA Seoul, a cultural football event featuring a street football tournament and community-based market, from August 1–3 at XYZ Seoul in Seongsu-dong.

Following Los Angeles, Seoul becomes the second city in the world to host this global street football platform, TOMA El Juego. Nike aims to promote a new football culture led by the next generation and local communities.

The event includes 3-on-3 mixed-gender tournaments, as well as interactive programs combining football, sneakers, art, music, and food. Participants for the tournament are selected through pre-registration, and Nike members will also have the chance to experience street football firsthand.

The TOMA Seoul Market will feature exclusive products and content from 23 domestic and international football communities and brands, fostering deeper interaction with fans.

On the opening day, FC Barcelona players will join for a special match and talk session. On August 2, Park Ji-sung, actor Lee Dong-hwi, and YouTuber Shoot for Love will engage with fans through football-themed content.

Nike plans to expand the platform to Mexico City, New York, and more, continuing global community collaborations through 2026.

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