Orion's Limited-Edition 'Moist Yellow Cheese Chip' Sparks National Shortage

Released on the 26th of last month, Orion’s limited-edition "Moist Yellow Cheese Chip" has become an instant hit, causing a massive shortage across the market.

As the seasonal production run concluded, the product—originally priced at 4,480 KRW—is being resold on secondhand platforms for 15,000 to 20,000 KRW. Some e-commerce listings have even reached 45,000 KRW, a staggering ten times the retail price.

According to Orion, all limited quantities have already been distributed to retailers, and there are currently no plans for additional production. The snack gained massive traction through word-of-mouth on social media. Upon hearing of its discontinuation, disappointed consumers began flooding the company with restock requests—over 240 in just the last ten days. Meanwhile, YouTube is filled with creative "hacks," such as freezing the chips or air-frying them, further fueling the frenzy.

An Orion official stated, "While we are closely monitoring consumer sentiment, nothing has been confirmed regarding a relaunch. We will review the possibility by taking various market conditions into account."

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 [ONLINE-KOREA: Letter from Korea]

Maybe it's because I haven't been moving much due to the winter cold, but I felt like I was gaining weight just by eating regular meals, so I haven't touched any snacks lately. Because of that, I had no idea there was such a hyped product out there!😮

I understand if YouTubers or those who are dying to try it feel they have to, but personally, I don't feel like paying more than ten times the original price for something that will eventually be restocked anyway.😜💦What do you think❓

I’m not sure when it will be, but once it is back in stock and easily available at the regular price, I’d love to try it myself—and it would be great if I could send some to those who seek our services so you can enjoy the taste as well😃✨

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