[🇺🇸] Seoul’s New Tourism Hotspot: A Hub for K-Lifestyle Experiences

Yongsan I’Park Mall in Seoul has transformed from a simple shopping venue into a must-visit “hot place” for Gen Z and international tourists.

Its 3rd-floor “Dopamine Station,” featuring over 200 gacha (capsule toy) machines, generates monthly sales of 300–400 million KRW, drawing up to 30,000 daily visitors during peak vacation seasons. According to the Korea Tourism Organization, it recently ranked second among Seoul’s top attractions, solidifying its reputation as a K-culture landmark.

Branded as an “urban playground,” Dopamine Station houses unique shops such as the Nintendo Store, Crayon Shin-chan and Cardcaptor Sakura goods stores, rare plant shops, and mechanical keyboard pop-ups. Visitors can also enjoy the Kirby crane event, Nexon’s first game café, U.S. burger chain Five Guys, and a K-food restaurant inspired by Korean street food, making it equally appealing to international guests.

Its strong SNS buzz has amplified its popularity, with official account views up 80% year-on-year and 70% of visitors in their 20s and 30s. No longer just a mall, it has become a cultural, gaming, and culinary experience space unique to Korea — and is set to continue rising as a global K-lifestyle destination.

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