[🇺🇸] Starfield Library Wins ‘2025 Tourism Innovation Award’ from Trip.com

The "Starfield Library" at Starfield COEX Mall in Gangnam, Seoul, has been selected as one of the top 10 winners of the "2025 Tourism Innovation Award" by global travel platform Trip.com Group.

Out of hundreds of projects worldwide, only 10 were chosen, marking a significant recognition of South Korea’s urban cultural tourism content on the global stage. The Starfield Library was recognized in the "Art Innovation" category, alongside attractions such as the "Afterlife Show" in Las Vegas and the "Harry Potter Experience" in London.

The Starfield Library is an open cultural space with a 13-meter high bookshelf and over 70,000 books. It is freely accessible to everyone and hosts weekly lectures, performances, and exhibitions. It has become not only a cultural hub in the city but also a representative photo spot in Seoul. Trip.com has also introduced it as a key attraction in Seoul through its AI-powered travel recommendation service "Trip.Best."

Experts predict that this award will enhance the global recognition of South Korea’s complex cultural tourism sites, contributing to the increase in tourism demand for South Korea in the future.

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