[🇺🇸]Virtual Idols Expand K-pop Fandom through Live Streaming

The Netflix animated film “K-POP DEMON HUNTERS” has amplified the K-pop wave, bringing virtual idols into the spotlight as the new leading force in K-culture. Virtual idol groups like PLAVE and Isekai Idol are gaining immense popularity, leading to a shift in the K-pop fandom culture.

Virtual idols engage with their fans in real-time through live streaming and virtual content platforms, strengthening their connections with audiences in a variety of spaces and formats. Fans interact with their favorite idols through offline concerts, merchandise sales, and immersive virtual content, building strong emotional bonds.

Recently, the newly formed virtual idol group LUVITA, created in partnership with SOOP and Duribun, is set to make its official debut at the “MBC Virtual Live Festival with Coupang Play” in October. Alongside LUVITA, another group, PLAN B, garnered great praise for releasing high-quality tracks and videos utilizing AI and the metaverse.

As virtual idol concerts sell out and merchandise flies off the shelves, this market is attracting attention similar to that of traditional K-pop idols. This growing success is expected to lead to even more K-pop virtual streamers making their debut in the future.

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