Aekyung Industrial’s beauty brand twoedit has become a Gen Z favorite, selling over 1.3 million units just seven months after launching at Daiso.

In particular, the “Teuim Eyeliner”, designed for eye-enlarging makeup, has sold more than 230,000 units, going viral among young beauty lovers.

twoedit appeals to trend-sensitive Gen Z and Alpha consumers by offering detail-focused makeup products for different facial features — all at affordable prices.

Early on, half of the inventory at Daiso Mall sold out in just five days, signaling its massive popularity. Aekyung plans to expand the product line and distribution channels to further grow the brand’s presence.

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