The Seoul Metropolitan Government announced on September 9 that the “2025 Seoul Fashion Festa” will be held from September 19 to 21 at Dongdaemun Design Plaza (DDP) Design Street and the Miraero area.

This is the first B2C (business-to-consumer) fashion festival where Dongdaemun-based merchants and designer brands will meet directly with the public. It is designed not just as a sales event, but as a platform to support brand growth.

A total of 100 brands will participate, including 50 wholesale merchant brands discovered and supported by the Seoul Fashion Hub, and 50 designer brands supported by Seoul Fashion Hub and Hi Seoul Showroom. Visitors can explore everything from affordably priced domestically made fashion items to the latest trendy pieces from emerging designers.

The festival will also feature promotions such as roulette events and time-limited sales, along with experiential content like instant four-cut photo booths and personal color analysis.

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