The Ministry of Culture, Sports and Tourism announced that the ‘2025 Korea Beauty Festival’ will be held across Seoul from June 19 to July 18.

Under the theme “NEW ME · 미 · 美,” the festival highlights the five major sectors of K-beauty — hair, makeup, fashion, medical aesthetics, and wellness — offering global tourists a chance to experience and explore Korean beauty culture.

At the main venue, DDP (Dongdaemun Design Plaza), visitors can enjoy the opening ceremony, hands-on experience zones, business networking sessions, fashion and hair shows, and K-pop performances. Experiential booths will also be set up in major areas such as Myeongdong, Gangnam, and Hongdae.

There will be special programs for international visitors, including discounts on flights and accommodations, as well as special tourism package promotions with exclusive benefits.

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