[🇺🇸] 2026 F/W Seoul Fashion Week to Kick Off at DDP on February 3

The "2026 F/W Seoul Fashion Week" will be held from February 3 to 8 at the Dongdaemun Design Plaza (DDP).

This season is characterized by the centralization of all programs—including fashion shows, trade shows, and forums—into a single location at DDP to maximize operational efficiency. A total of 24 brands will participate, showcasing the latest trends and the global standing of K-fashion through 15 fashion shows and 9 presentations.

On the opening day, February 3, the event will begin with an opening show by the brand MUNN, followed by unique collections such as LIE, which emphasizes sustainability, and Yugadang, which modernizes traditional Korean patterns. Notably, the DDP Art Hall provides an optimized runway environment featuring advanced LED panels and 3D special effects to visually amplify each brand's identity.

The trade show, aimed at achieving practical business results, will run from February 5 to 7. Over 100 global buyers, including representatives from Harvey Nichols, will attend for in-depth consultations. Additionally, the "Seoul Fashion Forum," featuring global experts, will discuss strategies for the globalization of K-fashion.

For international stakeholders unable to visit the site, all major fashion shows will be broadcast live worldwide via YouTube.

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