[🇬🇧]29CM Showroom Bustling with Foreign Tourists Carrying Suitcases

Lifestyle offline stores targeting the MZ generation are thriving in Seoul’s Seongsu-dong and Jongno districts.

29CM’s ‘EguHome’

29CM’s ‘EguHome’ showcases over 6,000 decor items and furniture, attracting many foreign tourists. Today’s House has strengthened offline experiences through its showroom ‘Off House,’ which faithfully recreates actual users’ rooms.

This offline expansion is a strategy by curation-focused online platforms to deliver brand experiences in a multi-dimensional way and target fan loyalty. Since the pandemic, preference-driven consumption has expanded, rapidly growing the lifestyle market. Established brands like Hanssem and LG Electronics have also revamped their showrooms.

Tsutaya

Moreover, overseas lifestyle brands are exploring entry into the Korean market. Japanese lifestyle brand ‘Loft’ registered trademarks domestically, and ‘Tsutaya’ opened a pop-up store in Hannam-dong, Seoul, in June.

Industry experts predict that designing sustainable consumer touchpoints will remain a key factor for success going forward.

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