[🇺🇸] AI-Powered K-POP Idol Debut Theme Park Opens in Pangyo

Millennial Works has opened a K-POP idol theme park, The Next Idol, powered by its proprietary AI technology. The pop-up store runs until November 9 at the Iconic Square on the 4th floor of Hyundai Department Store Pangyo.

Based on the “Virtual Academy” concept from Millennial Works’ own IP, Nextworks, the experience allows visitors to step into the world of K-POP trainee life alongside popular virtual characters.

The pop-up consists of three main zones — the Trainee Zone, Idol Zone, and Character Zone — featuring 16 interactive experiences such as AR-based vocal, facial, and dance practice studios, an AI photo booth for an “idol transformation” camera test, reflex games, fan communication training, idol tarot readings, and the “PICK MY TEAM” popularity voting.

All visitors receive 10 free AI-generated K-POP-themed goods, including personalized idol character photocards, custom albums, light sticks, sticker packs, and badges. Multiple photo zones are also available for SNS snapshots, though visitors must make a timed reservation in advance through Naver’s “The Next Idol” booking system.

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