[🇺🇸]Amorepacific Makes a Bold Move: Appoints First Male Model to Replace Jennie!

Amorepacific’s beauty brand HERA has named Stray Kids’ Felix as its new global ambassador.

This marks a significant shift, as Felix becomes the first male model in HERA’s history, following BLACKPINK’s Jennie, who represented the brand for the past six years.

Felix, a global K-pop star with a strong female fanbase in North America and Europe, aligns with the brand’s evolving image toward genderless beauty. HERA aims to maintain its luxurious and sophisticated identity while appealing to a new generation of consumers through this transition.

In fact, Felix had already drawn attention as a potential model when he was spotted carrying HERA products at the airport. This move is also in line with Amorepacific’s global strategy to pivot its market focus from China to North America, boosting both brand freshness and expectations for overseas sales growth.

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