[🇺🇸] Apple’s $300 ‘iPhone Pocket’ Accessory Faces Global Backlash

Apple’s limited-edition accessory, the “iPhone Pocket,” created in collaboration with Japanese designer Issey Miyake, has received widespread criticism worldwide.

The product is a minimalist pouch accessory designed to hold an iPhone and other small essentials. It can be worn as a wrist strap, crossbody bag, or attached to another bag. Apple has marketed it as "the most beautiful way to carry your iPhone," emphasizing its craftsmanship and design by Issey Miyake.

However, the price and practicality have become major points of contention. The short strap version is priced at $149.95 (around 22,000 KRW), and the long strap version is $229.95 (around 34,000 KRW), which has sparked negative reactions.

On social media in Korea, users have criticized the product with comments like “A piece of fabric costing over $200,” “It looks completely impractical,” “I could probably find this at Daiso for 2000 KRW,” and “I’d rather just put my phone in my pocket than spend 300,000 KRW on that.”

Social media consultant Matt Navarra told BBC, “Apple has focused its pricing strategy on form, branding, and exclusivity rather than functionality,” adding, “While this strategy is common in collaborations with luxury brands and designers, most consumers feel that Apple is testing the limits of brand loyalty.”

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