[🇺🇸] BLACKPINK’s Jennie to Showcase the Charm of Seoul as Global Tourism Ambassador

BLACKPINK’s Jennie has been appointed as an honorary ambassador for Seoul tourism, kicking off a new global campaign that invites fans worldwide to experience the city's charm.

Under the message Absolutely in Seoul, Jennie highlights Seoul’s vibrant destinations—including Gyeongbokgung Palace, Seongsu-dong, and Nodeul Island—through visually stunning videos.

The first video, DALTOKKI, features Jennie exploring Seoul through a storytelling lens, while the second video, Seoul City, captures the city's mood set to one of her solo album tracks.

Her campaign also includes a special interview and traditional craft-inspired fashion pieces, along with digital events, global TV broadcasts, and exclusive digital goods drops—all designed to promote Seoul to a worldwide audience.

Campaign content will be released starting with a teaser on July 31, via Visit Seoul’s official YouTube and SNS channels.

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