[🇺🇸] CJ Olive Young Names ‘FULLMOON’ as Its 2026 Trend Keyword

CJ Olive Young has selected “F.U.L.L.M.O.O.N (Full Moon)” as the key keyword shaping the K-beauty and wellness industry in 2026, unveiling eight major trends centered on the idea of becoming one’s “whole self.”

The report highlights how wellness trends that encompass not only outward beauty but also inner balance and recovery are spreading globally.

The “early wellness” trend, particularly among the MZ generation, stands out.

According to Olive Young’s purchasing data, customers aged 15 to 24 who buy wellness products have recorded double-digit annual growth every year since 2022. This group favors “healthy pleasure,” enjoying wellness in accessible ways, which has driven increased consumption of easy-to-take wellness snacks such as candies, jellies, and beverages. As the emphasis on quality rest grows, sales of sleep-related health supplements have surged by more than 300 percent year-on-year.

Clear changes are also evident in the makeup segment.

“Skincaring makeup,” which combines skincare functions with color cosmetics, is gaining traction, with consumers placing greater importance on ingredients and efficacy when choosing makeup products. Searches related to soothing, skin barrier, and hydration functions have increased by more than 150 percent.

Alongside these shifts, Olive Young presented next-generation trends including K-beauty integrated into global daily routines, professional self-care, Gen Z luxury beauty, and AI-based hyper-personalized concierge services, forecasting that hyper-personalized value-driven consumption will further intensify.

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