[🇺🇸]HYBE Expands to India! HYBE India’s Establishment Boosts Global Market Growth

HYBE has officially established HYBE India in Mumbai, marking its full entry into the Indian market. This marks the fifth overseas headquarters after HYBE Japan, HYBE America, HYBE Latin America, and HYBE China, positioning India as an important hub for connecting K-pop and global content.

HYBE India’s goal is to discover talented artists in India and connect their music with the world. They plan to conduct auditions locally and set up a customized training system, while actively supporting the activities of HYBE’s existing artists in India.

India, with a population of 1.46 billion, holds the title of the world’s largest market, with 185 million streaming users. The popularity of K-pop is rapidly growing, with K-pop streaming in 2023 having increased by 362% compared to 2018.

The establishment of HYBE India is part of HYBE’s “multi-home, multi-genre” strategy, which focuses on discovering and nurturing world-class artists through a localized K-pop production system. HYBE India will introduce artists who will bridge India with the global market and further accelerate the growth of the K-pop market in India.

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