[🇺🇸] “I Flew to Korea Just to Buy This”Vogue UK Reveals 7 Must-Buy K-Beauty Products in Seoul

British Vogue has unveiled a list of seven must-buy K-beauty products that visitors should pick up in Seoul, published online on November 17 (local time). The feature is based on items that Vogue editors personally purchased during their visit to Olive Young stores in the city.

The first product selected was Mediheal’s Madecassoside Essential Mask, praised for its ability to instantly soothe irritated skin—especially after long-haul flights. Round Lab’s Birch Juice Moisturizing Cleanser followed, described as a gentle yet effective cleanser that leaves skin hydrated rather than stripped.

Also included was Beauty of Joseon’s Relief Sun: Rice + Probiotics SPF50+, which Vogue called “a sunscreen that feels like a moisturizer,” thanks to its non-greasy texture and high hydration. CarePlus’s Scar Cover Spot Patch was highlighted as a uniquely Korean product rarely seen abroad, while Laneige’s Lip Sleeping Mask, Peripera’s Ink the Velvet Tint, and The Saem’s Cover Perfection Tip Concealer completed the list.

Vogue emphasized that “K-beauty products share a light, hydrating texture” and are priced far more affordably—most between 10,000 and 20,000 KRW, roughly half the cost of similar items in the UK. With tax refunds, the prices drop even further. The magazine concluded, “K-beauty isn’t a trend; it’s a lifestyle. When visiting Seoul, leave space in your suitcase and head to Olive Young.”

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