[🇺🇸]KAIST-Developed “Grabity Shampoo” Sets a New Global Standard for Smart Haircare

Developed by Professor Hae-shin Lee of KAIST’s Department of Chemistry and a team of young scientists, Grabity Shampoo is a breakthrough anti-hair loss functional product backed by advanced science.

The shampoo contains a high concentration of LiftMax 308™, a patented KAIST ingredient, designed to form a protective layer on the hair surface and minimize damage from external stress.Clinical studies meeting international standards have confirmed its powerful results — a 6.27% increase in hair thickness and a 140% boost in volume after just one use.After two weeks, hair loss was reduced by approximately 70%, and an SCI-grade paper published this year verified a 90%+ improvement in hair density.

The formula is EWG Green-certified, 100% vegan, and has earned the Dermatest “Excellent” rating in Germany. In line with its eco-conscious mission, the product uses recycled coconut-shell containers and refill pouches for sustainability.

Since its Korean debut in April 2023, Grabity has sold 1.65 million bottles and achieved 29 billion KRW in revenue.

It topped Japan’s Rakuten K-Beauty category on launch day and expanded into offline sales through Tokyo’s Re:Make Beauty Store.

Its international milestones include participation in CES 2025 and Foire de Paris, as well as a sold-out record on Taiwan’s Momo Home Shopping.

Grabity’s global roadmap continues through North America → Europe → Southeast Asia, supported by a strategic partnership with Silicon2, Korea’s top K-beauty export hub.

Plans are underway for entry into Galeries Lafayette Haussmann (France) and Pinalli (Italy) in early 2026, followed by Boots Indonesia and Food Hall premium supermarkets later that year.

A representative from Polyphenol Factory stated, “The global demand for scientifically proven, smart haircare solutions is growing rapidly. Grabity offers a new alternative for consumers struggling with thin and weak hair.”

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