Korean cosmetics brand CLIO’s Harry Potter Collaboration Products Receive Explosive Response

South Korean cosmetics brand CLIO achieved a 25% increase in sales compared to the previous year during a recent Olive Young sale, recording its highest-ever performance and ranking first in the color cosmetics category.

In particular, the collaboration products with Harry Potter sold out a month’s worth of stock in just three days, generating massive popularity. The collaboration includes the "Kill Cover Fanwear Cushion The Original," "Pro Eye Palette Air," and "Crystal Glam Tint," which have exceeded 130,000 units sold, showing double-digit growth in all categories, including base makeup, eye makeup, and lip products.

On the first day of the Olive Young live event, the collaboration achieved the highest Guinness sales ever and recorded the highest daily sales on Brand Day. This collaboration marks the first time a Korean cosmetics brand has worked with Harry Potter, and its unique design and concept reflecting the world of J.K. Rowling’s original work have garnered strong support from consumers.

Furthermore, the Harry Potter collaboration products are expanding into global markets, with launches confirmed in six Southeast Asian countries and plans for expansion into Japan and Greater China.

At the Olive Young Seongsu store, a Harry Potter-themed pop-up was held, drawing large crowds. Additionally, the "Kill Cover Mesh Glow Essential Cushion" quickly gained popularity among the MZ generation, leading to a sharp increase in sales.

CLIO is preparing for international market expansion and plans to launch various concept pop-up events this year to enhance customer experience, a key management goal.