[🇺🇸]Korean Cultural Center in Hong Kong to Present “Kitsch & Pop: The Present of Korean Pop Art”

The Korean Cultural Center in Hong Kong, in collaboration with the Seoul Museum of Art, will host the exhibition “Kitsch & Pop: The Present of Korean Pop Art” from October 2 to November 22.

The exhibition is supported by the Ministry of Culture, Sports and Tourism and the Korea Foundation for International Cultural Exchange (KOFICE), as part of the “Touring K-Arts” project, which travels from Shanghai to Hong Kong.

Its aim is to re-examine Korean pop art—relatively undervalued amid the global spread of K-pop and K-culture—within the context of contemporary art, while also introducing Korean culture through visual arts connected to music, fashion, film, and cuisine.

The exhibition revolves around two key themes: “Individualized Pop” (Korean pop art contextualized within mass consumption, globalism, and postmodernism of the 2000s) and “Cool-Kitsch” (the creative sensibility of young artists in the age of the internet, SNS, and AI). It will showcase both new works by emerging artists active since the 2010s and pieces from the early-to-mid 2000s.

The director of the Korean Cultural Center in Hong Kong stated, “This is a meaningful opportunity to showcase the experimental and creative spirit of Korean contemporary art at Hong Kong, a crossroads of international culture,” adding that the exhibition is expected to spark the global expansion of Korean pop art.

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