<Korean News> Olive Young Revamps Its Brand Logo.

CJ Olive Young has revamped its brand logo with a focus on expanding its global business.

<Olive Young's New Logo>

According to Olive Young on the 11th, the redesigned logo will feature the wordmark "Olive Young" by itself to improve visibility and readability, both online and offline, with an emphasis on the English version.

Since starting its business in 1999, Olive Young has used a brand logo that incorporated an olive symbol between the text.

The brand name, "Olive Young," is based on a homophone in English ("All Live Young"), conveying the vision of "healthy beauty," while the symbol represents the olive, a healthy ingredient.

Olive Young plans to introduce the new logo design to offline stores gradually by the end of the year and will also update the store designs.

In an effort to strengthen its brand image and improve the shopping experience, the company will also restructure its display environments.

Focusing on larger stores, Olive Young plans to expand its "enhanced" beauty categories, such as slow-aging products, and experiential elements like the "Skin Scan" self-skin diagnosis service.

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