[KOREAN NEWS] Sales Surge After Pizza Lettering Service Introduction!?

The pizza specialty brand "Pizzamall", operated by E-Land Eats, has seen a 20%+ increase in sales since introducing its lettering service, receiving an enthusiastic response.

Pizzamall is currently running an event in select buffet locations where groups of 10 or more who make a reservation can customize a cheese pizza with their desired message using pepperoni toppings and sauce. This initiative not only offers a meal but also provides a unique experience, capturing customers’ interest.

Following the event’s launch, group reservations have significantly increased. Notably, at Gwangju NC Chungjang Branch, the sales from December last year to January this year increased by 20.3% compared to the previous year. Building on this success, Pizzamall is expanding the event to more stores, including its Seoul Sinchon Branch, which started offering the service in January. So far, over 2,000 customers nationwide have enjoyed this service, demonstrating its ongoing popularity.

The lettering service, which allows customers to engrave messages on pizzas to celebrate special moments, has also gained traction on social media, where customers share their personalized pizzas, generating a natural viral marketing effect.

The lettering service, which allows customers to engrave messages on pizzas to celebrate special moments, has also gained traction on social media, where customers share their personalized pizzas, generating a natural viral marketing effect.

As Pizzamall’s unique lettering service continues to grow in popularity, attention is now on whether it will expand to even more locations in the future.