[🇬🇧] Koreans Knew It First — Now Americans Embrace Parasols in the Heat

As extreme heatwaves become more common worldwide due to climate change, parasols — long a summer essential in Korea and other Asian countries — are gaining attention in the US and Europe.

In the US, parasols are quickly becoming a trend among Gen Z, especially on TikTok, thanks to their ability to block UV rays and reduce the perceived temperature.

Experts note that parasols are effective in preventing sunspots, pigmentation, and premature aging. Products with UPF 50+ can block over 98% of UV rays. However, for full protection, it's recommended to also use sunscreen, wear UV-protective clothing, and adjust outdoor activities based on the time of day.

Blending beauty and health, the parasol is now emerging as a must-have global summer item.

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