LABO-H Launches Campaign with New Ambassador An Yujin of IVE

LABO-H, Amorepacific's scalp care brand, announced on the 24th that they have selected An Yujin of IVE as their new ambassador and will launch a new product campaign.

LABO-H has maintained its status as the No.1 shampoo brand in the Olive Young Awards for three consecutive years, backed by its commitment to scalp research. The brand now introduces a new Hair Strengthening Clinic Line.

The new product contains Hair Filler™, which fills the inside of the hair with low-molecular proteins and smooths the gaps in damaged cuticles. Unlike products that coat hair with silicone oil, it strengthens both scalp and hair from within, resulting in naturally soft and resilient hair.

LABO-H is unveiling this campaign under the message “Fill Your Hair with Filler,” showcasing vibrant and healthy visuals of An Yujin through official SNS and outdoor ads starting in April in Seongsu, Gangnam, Hongdae, and Myeong-dong.

The brand also plans various fan events, including short-form videos, exclusive photocard sets, limited edition kits, polaroids, and merchandise giveaways.