[🇺🇸] Netflix Animation K-pop Demon Hunters Opens Official Pop-Up in Seoul’s Seongsu-dong

The official Seoul pop-up for Netflix’s animation K-pop Demon Hunters opened on the 3rd in Seongsu-dong, offering an immersive offline experience that expands the show’s universe into a physical space.

The pop-up spans three entire floors, each connected as one continuous world-building journey.

On the third-floor showroom, visitors can experience the product concept before the main tour begins.

The second floor features themed OST zones such as “How It’s Done” and “Soda Pop,” along with various exhibition and interactive areas that deepen immersion into the full storyline.

On the first floor, guests can pick up purchased items, customize keyrings and patches, and conclude their visit at the “Golden Stage,” where they complete “혼문 (Honmun),” the core narrative of the universe.

The pop-up also includes multiple special events.

These include a stamp mission where collecting four stamps earns visitors an exclusive “Deopy Balloon” reward, a random draw event for emoji purchasers, and a photo frame zone where fans can take pictures with characters from the animation.

BeMyFriends, Netflix’s official partner overseeing the pop-up, stated, “Since this is being held in Seoul, the birthplace of K-POP, we prepared meticulously to showcase the essence of K-POP fandom culture.”

They added, “This pop-up isn’t just an exhibition, but a fully integrated fan-experience space that combines platform, merchandise, and on-site events. We mobilized all our global fandom business expertise to create a deeper connection between the show and its fans.”

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