[🇺🇸] Nongshim’s Shin Ramyun Featured on ABC’s ‘Jimmy Kimmel Live!’

Nongshim’s flagship product, Shin Ramyun, was featured on the popular ABC late-night talk show ‘Jimmy Kimmel Live!’ on the 26th (local time), garnering significant attention.

During the broadcast, regular cast member Guillermo Rodriguez appeared in a humorous skit where he relieved daily fatigue with the "deliciously spicy taste" of Shin Ramyun. By naturally integrating the product into the content rather than using a forceful advertisement, the segment drew positive reactions from local viewers.

Immediately following the broadcast, enthusiastic comments from local fans regarding Shin Ramyun and "Shin Ramyun Tomba" have been flooding social media platforms such as YouTube.

Industry experts view this broadcast exposure as a symbolic milestone, indicating that Shin Ramyun has deeply penetrated the American mainstream pop culture. Nongshim’s aggressive local marketing efforts—including outdoor advertisements in New York’s Times Square and various digital campaigns—have successfully culminated in an appearance on a leading terrestrial television program.

A representative from Nongshim emphasized that Shin Ramyun has evolved beyond a simple food item to become an icon of K-food in the United States. The company plans to further solidify its brand presence through various global content collaborations in the future.

[ONLINE-KOREA: A Letter from Korea]

What do you use to eat your ramyun?

Perhaps it’s because I’m Korean, but I don't feel quite right unless I’m using chopsticks. Specifically, metal ones.✨

Some say Korean metal chopsticks are heavier and flatter than those from other cultures, making them a bit difficult to handle. However, having used them since childhood, they feel the most natural to me. Only with these metal chopsticks do I truly feel like I’m enjoying a proper bowl of ramyun😓

Lately, since my current set has grown old, I’ve been looking to buy a new pair. Rather than a mass-produced set from a supermarket, I’m searching for something crafted by an artisan🥢

Don’t you think that eating with a pair of artisan-made chopsticks could turn even simple instant ramyun into an extraordinary meal?

Once I find the perfect set that meets my standards, I’ll be the first to share it with you😁

Experience the depth of Korean food culture, starting from your fingertips.🍜

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