[🇺🇸]Olive Young Participates in KCON LA 2025, Attracts 36,000 Visitors Over Three Days
- ONLINE-KOREA

- Aug 5, 2025
- 1 min read
CJ Olive Young drew significant attention at "KCON LA 2025" in Los Angeles, USA, where its "K-Beauty Booth" welcomed 36,000 visitors over three days. This accounted for approximately 30% of the total 125,000 attendees, demonstrating the global market’s growing interest in K-Beauty.

Olive Young showcased 66 brands and 164 products, while operating special zones like the “4-Step Skincare Routine Zone” to introduce Korean skincare methods and the “Suncare Zone” where visitors could experience UV protection products. Notably, Olive Young highlighted products from 30 small and medium-sized brands, including those selected for the “K-Super Rookie with Young” program in collaboration with the Ministry of SMEs and Startups, aiming to promote the broader K-Beauty ecosystem.
Through this event, Olive Young plans to enhance its brand recognition and further expand its influence as a leading K-Beauty platform in the global market.
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