[🇺🇸] Olive Young Unveils “2025 Awards,” A Complete Look at This Year’s K-Beauty Trends

Olive Young has released the 2025 Olive Young Awards, a comprehensive summary of this year’s K-beauty and wellness trends based on 1.8 billion annual customer purchase data points.

The awards analyzed data from July 2024 to June 2025 and selected 166 top products across 40 categories, reaffirming Olive Young’s position as Korea’s leading beauty authority.

Reflecting rapidly evolving consumer behavior, the award categories were significantly expanded this year. New additions include the Self-Beauty (Home Care) category, the Lifestyle category that captures preference-driven consumption, a newly established Hand Care category in response to rising attention to hand treatments, and an Oral After-Care category focused on post-brushing breath care, showcasing finely segmented customer needs.

With the global influence of K-beauty continuing to grow, the Global category was also strengthened. Three new subcategories—Best Performer, Rising, and Rookie—were added. The results reflect both domestic offline purchase data and global insights from Olive Young Global Mall, which serves users across 150 countries.

Winners of the 2025 Awards will be available starting on the 30th through the Olive Young online mall.

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