W Concept Launches ‘Beauty Festa’ with Up to 90% Off on 30,000 Beauty Products

On April 14, fashion platform W Concept announced the launch of its Beauty Festa, offering discounts of up to 90% on around 30,000 beauty products.

Compared to the first event held in February, the number of items on sale has increased by 1.5 times. A curated beauty random box will be available for 9,900 KRW, and 44 popular brands including Naming, Skinfood, and Rom&nd will participate in a special 72-hour brand sale.

There's also a special event where customers can get beauty products by paying only the delivery fee. For just 3,500 KRW, a limited quantity of products will be available. Both existing and new members will receive a set of six discount coupons, including one for 30% off exclusively for the Beauty Festa.

The promotion runs until April 23.

Kim Yoon-seok, head of category development at W Concept, said, “The first Beauty Festa held in February exceeded our sales target by more than three times. We’re now considering hosting it regularly four times a year.”