[🇺🇸] Which Korean Skincare Product Won 1st Place in the North American Amazon Skincare Serum Category?

The Equal Berry serum line from the Korean cosmetics company Boosters has ranked high on North American Amazon, catching the attention as a rising force in K-beauty.

On the 27th, Boosters announced that its Vitamin Illuminating Serum had earned 1st place in Amazon's Best Seller Rank (BSR) for facial serums in North America. The BSR is a real-time indicator of product rankings based on sales volume and trends.

Equal Berry, which entered Amazon in January of last year, achieved 1st place in the facial serum category in just under two years, proving K-beauty’s global competitiveness.

The Vitamin Illuminating Serum is designed to address skin concerns such as dark spots, dullness, and pigmentation, with a non-irritating formula suitable for sensitive skin. It has received positive feedback from local consumers thanks to its refreshing feel and excellent moisturizing power, powered by ceramide capsules.

Additionally, the Vitamin Serum and NAD+ Serum ranked 1st and 2nd, respectively, in the "Most Wished For" list, showing strong purchase demand and consumer favorability. This list highlights products that are most desired for occasions like weddings and baby showers, further demonstrating their popularity among consumers.

A representative from Boosters shared, "Equal Berry combines K-beauty’s technical expertise and sensitivity with a philosophy that respects one’s skin, offering global consumers a beauty routine that balances self-understanding, nature, and technology."

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