[🇬🇧] Sapporo Beer Opens First Overseas Store in Seongsu-dong, Seoul

On the 12th, Sapporo Beer opened its first overseas store, Sapporo Premium Beer Stand, in Seongsu-dong, Seoul, bringing the concept of Tokyo’s Sapporo Draft Beer Black Label The Bar to the Korean market.

The store operates in Japan’s “Tachinomi” style, where customers stand while enjoying their drinks. The beer stand offers two distinct serving methods: Perfect Pour and Classic Pour, providing a unique taste experience. The Perfect Pour serves beer in a thin glass with a 7:3 foam ratio, creating a delicate serving, while the Classic Pour follows the traditional Japanese pouring method that has been in practice for over 100 years, emphasizing a refreshing throat feel.

Through this store, Sapporo Beer aims to deliver an experience beyond just high-quality beer production by incorporating its quality philosophy and focus on creating the perfect serving environment, equipment, and glassware, ensuring customers enjoy beer in its optimal state.

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