The Equal Berry serum line from the Korean cosmetics company Boosters has ranked high on North American Amazon, catching the attention as a rising force in K-beauty. On the 27th, Boosters announced that its Vitamin Illuminating Serum had earned 1st place in Amazon's Best Seller Rank (BSR) for facial serums in North America. The BSR is a real-time indicator of product rankings based on sales volume and trends. Equal Berry, which entered Amazon in January of last year, achieved

Joint drama productions between South Korea and Japan are winning praise from viewers worldwide, expanding their presence in the global streaming market. Co-productions released through platforms such as Netflix are captivating audiences far beyond the two countries. According to Netflix’s official site TUDUM  and its “Netflix Top 10,” the Japanese original series Romantic Anonymous , starring Shun Oguri and Han Hyo-joo, ranked sixth globally in the non-English category and f

The girl group KiiKii is transforming into the main characters of a new web novel. According to their agency, Starship Entertainment, the web novel Dear.X: Tomorrow’s Me to Today’s Me  starring KiiKii will be launched on KakaoPage on November 4. Dear.X: Tomorrow’s Me to Today’s Me  is a modern fantasy web novel that explores the friendships and adventures of a group of girls on the brink of their teenage years. The novel follows KiiKii’s journey into another world, where each

The global luxury market is undergoing a major shift. Amid persistent inflation, strong exchange rates, and high tariffs driving up new product prices, the luxury resale market—rooted in the idea of “rational luxury consumption”—is booming worldwide. What began as a niche has evolved into a mainstream culture that balances value and sustainability. According to Research and Markets, the U.S. luxury resale market is projected to grow from $8.65 billion in 2024 to $13.04 billio

Hikers eager to enjoy Korea’s vibrant autumn foliage have been met with disappointing news. The government has implemented an early “Autumn Mountain Fire Prevention Entry Ban” beginning October 20 — 12 days earlier than usual. The measure, aimed at supporting the upcoming APEC Summit in Gyeongju and responding to climate abnormalities, has sparked debate as it coincides with the peak foliage season. While some criticize the move as excessive, experts view it as a necessary sh

EXO will kick off a new chapter with a fan meeting this December, followed by the release of their highly anticipated new album in early 2026. The group will host “EXO‘verse” at Inspire Arena in Jung District, Incheon, on December 13–14. After the event, they plan to release their 8th full-length album in the first quarter of 2026 and continue a range of promotional activities. Members Suho, Chanyeol, D.O., Kai, Sehun, and Lay will participate in both the fan meeting and the

Limited-edition trading platform KREAM officially opened its first-ever flagship location, “KREAM DOSAN FLAGSHIP STORE,” near Dosan Park in Seoul’s Gangnam District on October 25. The store’s concept, titled “YOSAE” (meaning “fortress” and “the present”), reflects KREAM’s vision of creating a safe space  for trend-savvy visitors to experience the latest in fashion and lifestyle. Built upon KREAM’s online curation expertise, the store showcases today’s most popular fashion and

7-Eleven has unveiled its upgraded store concept, ‘New Wave Plus,’ in Myeongdong, Seoul, as part of its next-generation franchise model. ‘New Wave Plus’ is a new concept store that enhances the experience of K-food and offers a blend of Korean cultural and fun experiences. Myeongdong, a famous tourist hotspot, has been selected as the first location for this concept. The Myeongdong store has strengthened the original ‘New Wave’ model by incorporating immersive sensory experie

K-pop girl group NMIXX has cemented its position as a next-generation powerhouse, sweeping domestic and global charts with its first full-length album, “Blue Valentine.” Released on October 13, the 12-track album builds on the group’s signature “MIXX POP” genre — first introduced in their debut track “O.O” — blending diverse musical styles into a bold and cohesive sound. Critics praised the project as “the album that fully defines NMIXX’s identity.” The title track “Blue Vale

Developed by Professor Hae-shin Lee of KAIST’s Department of Chemistry and a team of young scientists, Grabity Shampoo is a breakthrough anti-hair loss functional product backed by advanced science. The shampoo contains a high concentration of LiftMax 308™, a patented KAIST ingredient, designed to form a protective layer on the hair surface and minimize damage from external stress.Clinical studies meeting international standards have confirmed its powerful results — a 6.27% i

Singer and actor Cha Eun-woo is set to comfort fans missing him during his military service with a brand-new solo release. On October 24, a “coming soon” teaser video for his second solo mini album, ELSE , was unveiled through his official social media and YouTube channel. In the teaser, Cha Eun-woo captivates viewers with a mysterious aura, expressing complex emotions through subtle changes in expression and gesture. His intense charisma — accentuated by a leather jacket and

Lotte GRS’s burger franchise brand Lotteria made a surprising appearance at the Fashion Code 2026 S/S runway show held at COEX on October 23, unveiling collaborative workwear designed with the eco-friendly designer brand Monseinu. The collaboration marks Lotteria’s latest effort to expand its ESG initiatives into the realm of fashion. The project highlights the two brands’ shared philosophy of sustainability and social value, expressed through creative fashion design. Monsein

Mega MGC Coffee has announced the launch of two new collaboration items with popular K-pop boy group RIIZE, available sequentially across stores nationwide starting October 23. This collaboration marks the highlight of Mega MGC Coffee’s ongoing SMGC campaign with SM Entertainment. Even before the release, the products received enthusiastic reactions at fan signing events, with comments such as “the design quality is amazing” and “it looks like the official light stick — a mu

A special exhibition titled “Nam June Paik: Humanity in the Circuits”  featuring 12 works, including major pieces and prints by Nam June Paik, is being held at the Wooyang Museum of Contemporary Art in Gyeongju, South Korea. Greeting visitors at the entrance is Ancient Horseman Figure  (1991), a work Paik created to commemorate the museum’s opening. Reinterpreting the familiar Silla-era relic “Clay Figure on Horseback,” the piece depicts a human made of television sets riding

Adidas Korea will officially open its new concept space, “CAFÉ 3 STRIPES SEOUL,” in Seongsu-dong, Seoul, on October 25. Designed as a community hub that bridges sports, fashion, and lifestyle, the new café is positioned as a cultural hotspot where visitors can share their tastes and experience new trends. The building’s exterior draws inspiration from German industrial design, blending concrete, brick, and steel structures to create a balance between classic and modern aesthe

Cosmetics company LOEWE announced the launch of a new antioxidant skincare brand, HydrogenZen, with its first product, HydrogenZen The First Essence, released on the 22nd. HydrogenZen The First Essence is a hydrogen-based essence that has scientifically proven its ability to stabilize hydrogen and enhance the skin’s antioxidant mechanisms through extensive testing. This product contains 2 billion hydrogen nanobubble capsules that help eliminate free radicals, penetrate deeply

SHINee’s ONEW continues the excitement of his first solo world tour by bringing it to the Americas. On October 22, ONEW announced the dates for “2025-26 ONEW WORLD TOUR ＜ONEW THE LIVE : PERCENT (%)＞ IN USA” via official social media, hinting at a new chapter in his journey. According to the released schedule, ONEW will kick off the U.S. leg of the tour on January 9, 2026, in San Jose, with additional performances in ▲Los Angeles on the 11th, ▲Chicago on the 14th, ▲New York on

Japan’s Prime Minister Takaichi Sanae announced in her inaugural press conference that she aims to develop Japan’s relationship with South Korea in a forward-looking manner. According to NHK, Prime Minister Takaichi said during the press conference on the 21st, shortly after being elected, “South Korea is an important neighboring country for Japan and a necessary partner in responding to various global challenges.” She further emphasized, “I want to develop Japan-South Korea

Actor Rowoon shared his thoughts on the conclusion of the Disney+ drama series Tackryu (Turbid Stream)  ahead of his upcoming military enlistment. Through his agency FNC Entertainment, Rowoon said on the 20th, “It was an honor to take part in Tackryu  before my enlistment. This project gave me great courage and confidence in my acting career. I was truly happy to create such a wonderful piece with amazing colleagues.” He continued, “I sincerely thank all the viewers who have

From backpack zippers to car keychains, keyrings are everywhere in Korea these days. What used to be a simple decoration has evolved into a symbol of identity — and a rising consumer trend among the younger generation. At a Daiso store in Suwon, a 22-year-old university student said, “I used to keep my bag plain, but now I collect limited-edition keyrings or win them from claw machines. When I’m stressed, I hang a squishy one; during exams, I use a four-leaf clover or lucky b