[🇬🇧] 29CM Summer Event Attracts 2200 Visitors on Its First Day

29CM announced on the 6th that its self-hosted shopping event, “2025 Summer IGUWeek,” achieved over 150 billion KRW in sales on its opening day.

This IGUWeek event was themed around "Exploring the Tastes of Favorite Brands" and featured over 2,500 fashion, beauty, and lifestyle brands. The event will continue until midnight on the 14th, available through the 29CM application and website.

IGUWeek includes both online sales and an offline pop-up store, which contributed to its success. The experience-based pop-up, which opened at 11 AM on the 5th in Seongdong-gu, Seoul, attracted over 2,200 visitors on its first day.

The pop-up, in collaboration with the 29CM app, operated under the concept of “Taste Exploration Team” and featured 296 fashion, beauty, home, and food brands. At the event, visitors could engage in game content with missions across the three categories of fashion, beauty, and lifestyle, encouraging deep engagement.

29CM plans to offer promotions during the remaining event period, including “Category Day” where shoppers can receive additional discounts by purchasing specific items on designated days, as well as “29 Deals” offering up to 72% discounts.

🌎 Buy Korean products online

First-time order?

🎉Get 10% OFF at 【ONLINE-KOREA 】