[🇺🇸] 8seconds Partners with IVE’s Liz for a Romantic FW Collection

Samsung C&T’s casual brand 8seconds has joined hands with IVE member Liz to launch its Fall/Winter (FW) season collaboration.

By featuring Liz—a Gen Z fashion icon—as its model, 8seconds aims to boost brand recognition and expand its customer base to women in their 20s and 30s.

The first unveiled content also presented collaboration pieces with designer MINJUKIM, a global fashion creator celebrated for winning the H&M Design Award, finishing as runner-up in the LVMH Young Designer Prize, and winning Netflix’s Next in Fashion.

Inspired by a rose garden, the collection fuses fairytale romance with casual sensibilities. It incorporates cross-stitch, wave pleats, and sheer fabrics to create a unique mood. Key pieces include cropped jackets, balloon skirts, floral tulle dresses, graphic T-shirts, embroidered cardigans, and ruffle shirts.

8seconds shared its anticipation, stating, “Liz’s mysterious charm combined with MINJUKIM’s distinctive sensibility will create a new synergy this season.”

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