[🇺🇸] BTS V Becomes the New Face of Snow Peak Apparel

Premium outdoor brand Snow Peak Apparel has unveiled a new pictorial featuring BTS member V, highlighting the fusion of K-pop and fashion on a global stage.

The collection, themed “Light Yet Lasting Warmth,” focuses on winter essentials such as lightweight down jackets. V showcases a refined look by pairing the jacket with loose-fit pants and a knit zip-up, effortlessly breaking the boundary between everyday life and outdoor style.

Through this collaboration, Snow Peak Apparel visually captures its philosophy of “everyday naturalism.” With global artist V at the forefront, the collection transcends ordinary outdoor wear, emerging as a global trend item where K-pop and fashion intersect.

Meanwhile, following his military discharge, V has been actively engaging with fans while also dedicating himself to his upcoming solo album. His photoshoots and music activities are set to deliver a unique cultural experience that blends Korean fashion with K-pop to fans worldwide.

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