[🇺🇸]Korea’s MZ Generation Shifts Sneaker Preferences with “Ditto Consumption”

Korea’s MZ generation is increasingly drawn to new “rising sneakers” under the trend of “Ditto consumption.” While steady sellers like Nike Air Force and adidas Samba remain strong, emerging brands such as ALO and PUMA, along with collaboration models, are rapidly gaining traction.

According to the “KREAM Report” by Korea’s limited-edition trading platform KREAM, purchasing patterns strongly tied to social media and celebrity influence are becoming evident. The “ALO Sunset Sneakers” worn by Kendall Jenner saw searches spike 469% in a single day, while PUMA’s “H-Street OG” worn by Rosé recorded a transaction surge of over 30,000%. Mizuno’s “Racer Trail SE,” despite not being released in Korea, also saw a sharp increase in trades thanks to social media buzz.

Collaboration products such as “New Balance × Tokyo Design Studio,” “On Running × PAF,” and “Nike × Hyein Seo” are showing strong demand with premium prices, fueling the ongoing collaboration craze.

Industry insiders noted, “The recent sneaker trend is defined by rising sneakers that quickly absorb the interest and transactions of the MZ generation, driven by the influence of social media and celebrities.”

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🌐 online-korea.com