[🇺🇸] Korean Shoppers Choose Louis Vuitton as the #1 Holiday Gift

Korea’s luxury shopping platform Trenbe analyzed premium brand consumption trends during the 2025 Chuseok (Korean Thanksgiving) season and revealed that Louis Vuitton ranked as the most popular brand based on total purchase value.

Gucci took second place, followed by Chanel in third, marking a three-rank rise from the previous year. Burberry and Prada ranked fourth and fifth, respectively.

Thom Browne maintained sixth place, while Dior and Hermès entered the top ten for the first time this year, ranking seventh and eighth. Celine and Saint Laurent also secured spots within the top ten.

In the product-specific ranking, Burberry recorded the highest number of orders.

Among its top-selling items were the HARTFORD Logo Men’s Polo Shirt and the IVERY Check Shirt, which ranked first and second, respectively. Other popular items included the Reversible Wool Cape, Check Patch Wool Knit, and Long Quilted Jacket, all favored for the autumn-winter season.

Among middle-aged consumers, outerwear from Burberry, Moncler, and Max Mara continues to enjoy steady popularity. Meanwhile, Louis Vuitton’s Bandou Scarf has been highly regarded as a practical yet luxurious gift perfectly suited for the season.

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