[🇺🇸]Lotte’s ‘HAGO:HAUS’ Reopens in Jamsil with Its Largest K-Fashion Store

Lotte Department Store has unveiled the largest-ever branch of “HAGO:HAUS” on the basement floor of Lotte World Mall in Jamsil, Seoul.

HAGO:HAUS is a fashion select shop that discovers and showcases promising designer brands. Supported strongly by the MZ generation, it currently operates 13 stores nationwide. In particular, the Lotte World Mall branch has ranked No.1 in nationwide sales since its opening in 2022.

Through this renewal, the store expanded its size by about 40% and completely revamped its interior and brand lineup. The new 100-pyeong space (approx. 330㎡ / 3,560 sq ft) features 19 leading K-fashion brands, including Matin Kim, Depound, Uniform Bridge, Muemuer, and O!Oi Collection.

At the heart of the store is the “HAGO SEOUL Exclusive Zone,” offering special items available only at Lotte World Mall. Over 80 limited-edition products such as T-shirts, hats, keyrings, pouches, crossbags, and tote bags are presented from brands including Matin Kim, Uniform Bridge, Margarin Fingers, and Lang & Lu.

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🌐 online-korea.com