[🇺🇸]Lotteria Joins the Fashion Scene — Debuts Sustainable Workwear at Fashion Code 2026 S/S

Lotte GRS’s burger franchise brand Lotteria made a surprising appearance at the Fashion Code 2026 S/S runway show held at COEX on October 23, unveiling collaborative workwear designed with the eco-friendly designer brand Monseinu.

The collaboration marks Lotteria’s latest effort to expand its ESG initiatives into the realm of fashion.

The project highlights the two brands’ shared philosophy of sustainability and social value, expressed through creative fashion design.

Monseinu, known for using recycled and natural materials, worked with young artists with disabilities to create workwear inspired by Lotteria’s identity and heritage.

The artists incorporated Lotteria’s iconic logo into designs for PK shirts, hoodies, caps, and graphic T-shirts, reinterpreting nostalgic childhood memories through colorful graphics. The pieces balance functionality suitable for in-store uniforms with emotional and aesthetic touches, resulting in sophisticated, wearable designs.

Lotte GRS announced plans to release limited-edition eco-friendly goods such as tote bags and tumblers based on the showcased designs.

The company also plans to replace existing uniforms with eco-friendly materials, and is considering introducing the new collection for special stores inspired by the fashion show lineup.

---

🎁 Korean Shopping Service 

📦 Buy Korean Products Easily 

👉 Check now 🌐 online-korea.com