[🇺🇸] Search Volume Up by 2,950%: The Rise of the 'Quarter Zip-up' in Korea

Samsung C&T Fashion Group has identified the "Quarter Zip-up" as the leading fashion trend for 2026.

A Quarter Zip-up refers to knits or sweatshirts featuring a zipper that extends down approximately one-fourth of the garment's length.

According to data from the Samsung Fashion Research Institute and Naver Data Lab, consumer interest in zip-up products has surged since late 2025, with search volumes showing a dramatic upward trajectory.

On the online platform SSF Shop, searches for "Quarter Zip-up" skyrocketed by 2,950% year-on-year in December alone.

This trend is mirrored globally, with zip-up styles gaining significant traction through celebrity short-form content and the latest collections of international luxury brands. The versatility of the item, transitioning seamlessly from casual daily wear to professional office attire, is a key driver behind its rising popularity.

Samsung C&T expects zip-up items to be the focal point of fashion this year and is offering a diverse range of products through its brands, including 8seconds, Beanpole, and GLXY.

A representative from the company noted that the growing consumer interest in both domestic and international markets confirms the Quarter Zip-up's status as a trendy, must-have item for differentiated styling.

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